Link building is one of the most challenging aspects of SEO. However, it has a huge impact on your website’s SERP rankings. Time and again, almost every ranking factor study shows the importance of links. Here, you can find ways for improving your link building strategies.
Simply defined, link building is the process of increasing the number and quality of inbound links to a webpage to boost search engine rankings. Given how frequently search engine algorithms change, building authentic backlinks is rather challenging.
For starters, many black-hat SEO techniques Algeria Phone Number have emerged in the past decade, which results in severe Google penalties. Identifying authoritative websites in your niche and getting a link back from them is also painstaking if you don’t know the right methods (or people).
And content marketing is an effective way to earn backlink and boost SEO.
In this article, we explain 6 link building tactics that use content marketing for optimal results:
1. Guest blogging for expertise, authority and link building
The benefits of blogging for businesses have been proven time and again. Business sites with blogs get, on average, 97% more inbound leads. Guest blogging increases your credibility, authority and drives relevant traffic to your website.
To find inspiration for blog topics in your niche, type the keywords into Google and check out blogs in the top results. Create a bank of ideas and pitch to leading industry e-magazines and publications consistently.
If you have trouble in finding guest posting opportunities, use any these search strings on Google:
- Your Keyword + “guest post”
- Your Keyword + “write for us”
- Your Keyword + “contributing writer”
Once identified, be sure to study the website’s audience and their published articles. Create content that provides value to the audience.
Guest blogging takes a lot of time and effort. It is getting increasingly harder to get your posts accepted. Using a freelance platform like you can connect with freelancer writers in your industry to make it easier and work with them to build extremely relevant backlinks directly to your content.
2. Pillar pages to build backlinks
What is a pillar page? It is a single page that covers all aspects of a topic. For example, you can write a pillar page about a broad topic such as SEO. And then, pieces of cluster content around “blog SEO”, “technical SEO”, “on-page SEO” and “off-site SEO” that have more specific keywords within a topic.
The pillar page is a centralized hub that is longer than a blog post. It is hyperlinked to cluster content blog posts.
Here is how HubSpot explains the primary topicand the more specific pieces of cluster content.
While posting content regularly is essential, pillar content will set you up as a niche authority and continue to bring readers well after you post it. Essentially, pillar content is in-depth information in the form of a tutorial, how-to guide, or list post on a topic addressing your readers’ pain points.
Pillar pages can consistently generate an organic website and referral traffic, improve search rankings, and ultimately increase conversions.
In fact, HubSpot an increase in their rankings when they added more internal links through the pillar pages.
Once you create the pillar page, the next step is to have in place a promotion strategy to build high-quality backlinks for your website’s longest and broadest content pages. You can also work with the best SEO agencies for startups to gather more backlinks easily.