In order to explore this question, Niu Tou compiled an article by Dejan Gajsek called “How Slack Became The Biggest Success Story In Tech” on the basis of the faithful original text. Due to the length, the original text will be divided Afghanistan Phone Number into two parts. It includes four parts: the origin of entrepreneurship, marketing, customer experience and word-of-mouth marketing. Below, enjoy~
Entrepreneurial road with many twists and turns
Slack founder and CEO Stewart Butterfield was born and raised in rural British Columbia, Canada, and didn’t get into Unix machines until Afghanistan Phone Number college in the late 1990s. After graduation, he entered an e-commerce company, but the time soon came to 2000. In 2009, a large number of technology companies Afghanistan Phone Number were affected by the Internet bubble. (Now many founders of SaaS companies started their businesses with severance pay at that time, such as Mailchimp). Stewart is no exception.
He used a $35,000 severance pay to build a massively Afghanistan Phone Number multiplayer online game called Neverending, which fueled his passion for design and communication, and then created Flickr with Neverending’s image sharing and tagging capabilities, which gave him access to With the support of Yahoo, this time he was unsuccessful.
Preview version – one-step experience
Slack launched a pre-public version directly, rather than naming it a beta version, because users get a different experience from the two Afghanistan Phone Number naming methods, the latter is helping the company improve the product, and the former is Makes users feel like they are one step ahead.
At the same time, Slack can also reach the target group through the preview version, and achieve the following goals:
- Test its core functionality and fix major bugs
- Determine which features best meet market needs
- Incentivize initial user groups and pave the way for word-of-mouth customer acquisition