This article takes the anonymous question box Popi as the analysis object, disassembles and thinks about the product from the perspectives Thailand Phone Number of market analysis, user demand, product analysis, competitive product analysis, etc., and puts forward some optimization suggestions.
Product version: 1.2.4 (April 15, 2020)
Slogan: Say what you want to say.
Product positioning: An anonymous question box that everyone can use, users can anonymously ask the ta they want to know and discover more interesting people. Users Thailand Phone Number can do whatever they want, share their life, and at the same time, they can share their Popi question box to social networks to receive questions from friends.
Experience system: Android
Experience equipment: OPPO
According to data from iiMedia Research, in the first half of 2019. The number of mobile Internet users in China reached 847 million, accounting for 99.1% of the total number of Internet users. With the popularization of mobile terminals and the development of mobile applications. The utilization rate of instant messaging applications has reached 96.9%, and the mobile social applications represented by instant messaging have become an important Thailand Phone Number part of mobile phone users’ online life.
According to iiMedia Research consulting data. Due to the continuous expansion of the national model of mobile Internet users. It is expected that the number of mobile social users will exceed 900 million in 2020.
At present, the map of China’s mobile social applications is shown in the following figure:
WeChat, QQ, and Weibo ranked the first echelon in the mobile social industry with a monthly active volume of 100 million. While the monthly active volume of the second and third echelons reached tens of millions and one million respectively.
The top positions of WeChat and QQ are difficult to shake. In January 2020, the monthly active users reached 1 billion and 650 million respectively. And the monthly active users of Weibo were also around 300 million.
At the same time, the competition is fierce on the sub-tracks such as content community and stranger social networking, and social networking in different fields has its own characteristics.
Interest and social networking are gradually becoming more entertaining and scene-based, attracting more