The first impression a visitor has of your site. And your business, but it also plays a different – more important – Hong Kong Phone Number role: it’s your first opportunity to convert those visitors into leads. As more and more web traffic takes place on mobile devices, that part of the website real estate in the hero section is shrinking, and you need to approach it with those (often) competing needs in mind. . How much content is too much? Is it more important to highlight the form that is actually generating leads? How does this change depending on whether a visitor is on desktop or mobile? At carrot, our innovation lab is constantly thinking about questions like these – Hong Kong Phone Number and running tests to answer them.
In this article we’ll outline a series of tests we ran
In this article we’ll outline a series of tests we ran. On hero sections that increased conversion rates. By 25-55 %, and point you in the right direction as to Hong Kong Phone Number how you should approach the prime real domain (the hero section) on your own site. Hero section test results example: hero section test results how many bids are you losing to your competitor’s website? Take advantage of a free real estate investors website demo today to see how carrot can help you build your authority online and generate a consistent, predictable flow of leads. Take a free demo of carrot what have we tested? Our cta hero tests were born from a Hong Kong Phone Number very simple observation.
The vast majority of conversions on our network
The vast majority of conversions on our network. Of member sites happen exactly where we expect them to happen: in the forms Hong Kong Phone Number found in the hero section. So we dug in to find out how our members approach these hero sections. It turns out that the answer to this question was quite varied. Some members stuff as much content as possible. Some reduce the amount of content. Others include videos, images, etc. So we designed a very simple test…One that pitted what we considered a “Traditional” hero section against one that had significantly reduced amounts Hong Kong Phone Number of content both around the form and within the form itself.