Based on recent data, 92% of marketers have reported content as a valuable business asset, with 56% planning to spend more on content in 2021. Whether you publish industry news or work in an eCommerce business or a SaaS agency, old posts on your site should be refreshed per SEO trends.
Additional reports indicate that refreshing content can increase organic traffic by 106%. With 93% of online experiences beginning with search engines. SEO matters considerably. Let’s discuss how to refresh the content on your site, the benefits of doing so, and how Sweden Phone Number you can go about updating old posts in 2021.
Why Refreshing Old Content is Beneficial
Why should you refresh content you published months or years ago instead of solely focusing on original content? Simply put, some content pieces are too good to be forgotten. You may be proud of specific articles, case studies, or tutorials and want to update them without throwing out the work you’ve already done.
Updating old posts with fresh SEO keywords, links, and multimedia can be extremely helpful since Google’s SERP favors updated links.
- Improved content visibility and subsequent audience engagement
- Increased audience retention due to old content being refreshed with new info
- Improved brand reputation and industry authority due to updates to old content
- Marginal costs to your time and resources compared to creating completely original content
How to Refresh Content and Make the Most of it
Include Content Refresh in your Regular Production Schedule
Once you commit to refreshing your content, you should do so with a schedule in mind. Use your publishing calendar as a reference point and include regular content audits. If refreshing old content in-house becomes overwhelming, you can reach out to SEO agencies and ask for professional assistance to mitigate your content refresh difficulties.
As with any form of content optimization, refreshing old posts manually won’t do much.
Check the Validity of your Internal and External Links
Link building is one of the more important aspects of SEO. Given how often people update websites, you should consider refreshing your links.
Make sure to fix broken links, add new resources. Check the validity of each link manually, especially when internal links are concerned. External links can also lead to dubious destinations over time depending on the resource’s domain authority, so be careful with how you build links.
Go Through your Site’s Multimedia Regularly
Multimedia content in the form of images, videos, animation, and other non-writing pieces of media on your website can be extremely harmful to your SEO. While fresh multimedia will ensure that your content ranks well in SERP, broken multimedia without alt-text can have the opposite effect.
Instead of leaving things to chance, take time to review your multimedia periodically, the same as you do with writing. Add trending keywords to its alt-text and add new data to infographic or charts which you created previously.
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