Generating more than $ 2 trillion worldwide, the entertainment segment encompasses multiple segments. Such as film, book, music, sports, radio, gaming and events. With a steady growth, the entertainment industry is radically influencing the global economy. Culture and consumer status. Moreover, it is a platform for marketers and advertisers. Putting brand messages in front of audiences. Its distinctive features, such as the experimental nature. The sequential distribution, the short lifespan Azerbaijan WhatsApp Number the consumption associated. With the evolution of technology , always offer new challenges for marketers, regardless of the platform in which they operate.
Directions Similar to Those in the Digital Area
Digital marketing thus becomes an effective way to engage the audience and develop a relationship with it, ensuring its retention. Whether we are talking about live streaming of songs, contests held on social media, movies made based on games, ads campaigns on Youtube or interviews conducted on this platform, the digital environment is a vital space for promoting an entertainment piece . Another advantage of this is the ability to measure the effectiveness of strategies according to accurate data . They give those working in the field the ability to make relevant decisions about adjusting costs or improving campaign results. Used intelligently, the latter become indispensable in the entertainment industry for the following reasons:
Increasing the Level of Consumer Engagement
Digital Media Services UK, one of the leading digital agencies operating in the film industry, recently stated that recent years have brought a drastic change in the allocation of the budget for promotion. If until some time ago, it was divided equally between TV advertising campaigns and the social-online area, now the latter covers a value of around 75% . One of the reasons for this transition is to achieve a stronger level of engagement in the online environment. A recent study by BenchmarkEmail shows that emails in the entertainment area have the highest opening rate compared to all other industries: 37.3% compared to 27%. This confirms the high demand for online entertainment products.