How Will the Restriction of Cookies in Google Chrome Affect Digital Marketing?
Google’s objective is to introduce new technologies that offer advertisers the same functions as cookies when it comes to segmenting and targeting campaigns, but that are more respectful of user privacy and security. To make this possible, they have promised to develop alternatives throughout 2021 and 2022 that store user information within their new solution, the Privacy Sandbox. What types of cookies does Google want to delete? Cookies are small computer files sent by websites to be stored in browsers and track different data about users. There Japan Phone Number are many different types of cookies, including malicious cookies that aim to plant viruses on your computer. These are the main types of cookies that brands currently use and that Google Chrome will eliminate from 2022: Session Cookies: These cookies are used only when a person is actively browsing a website and disappear once they leave the site.