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Seo strategy. How to navigate amazon’s sponsored brand ads updates posted: 2020-11-19 amazon sponsored brand ads example amazon recently announced several updates to sponsored brand ads (formerly headline search ads), including additional desktop and mobile placements, expanded bidding capabilities, and improved reporting information. Amazon’s intentions for these updates were simple: to increase the reach, Photo Restoration Service efficiency, and overall performance of an already lucrative, Photo Restoration Service albeit highly competitive, ad type. In theory, this should be a huge win for advertisers looking to further expand their amazon programs by increasing brand awareness and driving incremental sales. However, it may be premature to jump to this conclusion based on our analysis of several high-volume retailers leveraging amazon sponsored brand ads. what changed? Let’s start by looking at each update in more detail before diving into my
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