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Advertising disseminates among consumers information about the high quality of products and their attractive properties. Who creates ads? The creation of advertising is carriout by specialists or advertising agencies. The process of developing advertising consists of several elements: creative, production, ma, organizational. The creative department develops concepts and solutions for […]

The real economic effect is achieved through the adaptation of functions and capabilities. How long do promotion functions take to pass? It depends on the tasks assigned to the freelance marketer. For short operations, setting up contextual advertising, setting up business pages on social networks, cooperation is limited to days. […]

Marketing outsourcing does not require instant transfer of all promotion functions; as a rule, they start with advertising and content What marketing function can be outsourcd? It depends on the capabilities of the company, you can give only one function or the entire direction. For example, look at the list […]

The purpose of the slogan is to sum up the benefits of the selling proposition, promote brand awareness and influence sales growth. It does not act on logic, but on feelings and emotions. Inner pride from the accepte choice justifies the desire to buy a particular brand. It is the […]

Fear of loss creates cognitive dissonance and makes a person open their wallet. Obviously, only a small percentage of buyers are constantly. H monitoring prices in stores, and the vast majority are not aware that literally a few days. Before the start of the promotion for goods participating in it, […]

Price contrast An effective influence on buyers is a well-known and constantly applieprice contrast. It is hard to believe that the retail network will be based on altruism, rather the opposite – the desire to sell a product that the store strives to sell for one reason or another. In […]

Therefore, the attention of marketers should be redistributed towards real people, their behavior and their reaction to marketing activities. Now is the time to start implementing your marketing strategies for the current year. Align your promotion goals with a clear action plan. Obviously, digital marketing will dominate this year as […]

Focus on customer retention and loyalty Focus on customer retention and loyalty Loyal customers are more valuable than new customers. Studies have shown that it is five times more expensive to acquire a new customer than it is to retain a loyal one. That is why the need to provide […]

Voice search Voice search Voice search shows no signs of slowing growth and. K will continue to have a significant impact on how top brands create content and position themselves online. It is difficult to agree with the statement. T that this year % of search queries will be conducted […]

Each employee must understand that the success of the company depends on the performance of their duties. One unfortunate and untimely word from an ordinary performer, and the business will receive a cloud of negative reviews. Zero position in search results Zero position in search results SEO will continue to […]

If they are not satisfie with the work and do not believe in the way the business is run, they will not achieve a positive customer experience. Content Visualization Content Visualization Modern technologies allow you to use voice search and broadcast content through the speakers of devices. However, visual content […]

The use of artificial intelligence, combine with advancd data collection. And social mea analysis, made it easy and simple to personalize everything from content to design, including product recommendations . Strategic Marketing Transformation Strategic Marketing Transformation Every time you read an article about trends, you migh. Get the impression that, […]

The pleasure of the money spent by the client, the convenience of buying, competent and friendly service, convenient payment methods – these are what people value in their experience of interacting with companies. To achieve this, marketers : Modern technologies base on data on the purchase process Personalization of the […]

For those who are in a hurry and are already “in the know”, we briefly list the main trends: Marketing will rely on customer experience, employee engagement in business go-to-market programs, and content visualization to increase consumer impact. In fact, the very definition of what we consider “marketing” will continue […]

Many entrepreneurs need to improve relationships with customers , suppliers and partners. To increase the loyalty of consumers of products, to attract buyers of goods and customers of services. In this regard, business consulting is also very effective. If you want to enter a new market , optimize current costs, […]

There are types of consultants depending on the area of ​​application of professional skills: Management and strategy (business models). Production operations (quality of processes). IT-sphere (information technologies). HR-sphere (personnel management). Marketing (market promotion). Reasons for contacting consultants Business consulting is necessary when the own efforts of management and employees are […]

Promsvyazbank has launche a program that allows you to return up to % and up to % when buying with a debit and creit card. For small businesses, it is beneficial to sign a partnership agreement, but youd to be attentive to its terms. There are different options for cooperation […]

In the second case, the percentage of return is usually higher. You can receive funds back using the offers of special sites – you only nee to register there. On the site you can see the list of stores and make purchases directly from them. A feature of the work […]

The seller returns this difference to his customers in the form of cashback. Important! The use of cashback allows you to distinguish the same product or service from the competition, making them more attractive and desirable for the buyer. For this reason, it can be calle a type of advertising, […]

How to simplify the process of finding a supplier of a product, and how a lead will be convertd into a client. In custody The liste methodologies are considere the most effective, they have proven themselves well and are popular all over the world. Benefits of cashback for business . […]

Here the main concepts are: result, a representative of the buyer capable of making a purchase decision, criteria for evaluating a commercial proposal decision making process identification of “pain points” for the buyer, building relationships using the Challenger sales methodology. Selling Solutions The trick is to replace the product with […]

Communication is built in such a way that the buyer feels the benefits of potential opportunities and makes an independent decision on the need to purchase. The secret to success lies in identifying all the problems that may arise during the negotiation of the transaction in advance. Sandler’s sales system […]

NEAT stands for Basic nee; Economical effect; Contact with management; Time frame. Asales SPIN selling is about having a short conversation and closing the deal as you go. NEAT sales will differ in that they nee more thorough preparation. This model is use in the implementation of high-value transactions and […]

The speed of the transaction depends on the activity of buyers. Key stages of the transaction The deal is a bilateral contract. Its conclusion is carried out in stages and includes: Evaluation of the product, its characteristics, value. The product is analyzd in many ways. Sales preparation. Direct agreement. Reconciliation […]

Place place for the product to bought, it  in the right place at the right time. It is necessary to determine the geography of sales, distribution channels, the volume of stocks; Promotion (Promotion) – informing consumers about the product, the formation of the nee for it. Promotion also involves planning […]

Such a leader can be any person who is truste by a certain audience: bloggers. Gdia personalities, regulars of thematic forums, any authoritative people. In addition to opinion leaders, there are also agents of influence. Pople who are able to influence other people with their comments or behavior. Another popular […]

Support and service to transfer buyers into the category of regular customers. To effectively solve marketing problems, it is necessary to understand the company’s production capabilities, develop a clear sales plan. Eespond flexibly to changes in demand, and update the product line base on the nee of the target audience. […]