The Blue Monday in the Marketing Campaigns of the Brands

For years now it seems that the 3rd monday. Of january is the saddest day of the year (albeit without scientific basis) this day, better known as ” blue monday “, was born from an advertising campaign and continues to be used by Estonia B2B List different brands for their marketing activities. Many brands (more or less known), in fact, took advantage of this day to increase their brand awareness and improve the relationship with their audience . How it all started the expression “Blue monday” first appeared in a 2005 press release from the british Estonia B2B List  television channel sky travel, which stated that this day had been calculated using an equation :blue monday the identification of this pseudo-scientific equation is to be attributed to professor.

Cliff arnall the latter said he had found

Cliff arnall the latter said he had found. The date to help travel companies analyze the trend of their customers. Estonia B2B List noting that the latter are more likely to book a trip when they are in a deep mood. For this reason he identified the weather conditions, the ability to cope with accumulated debts, the time that has elapsed since christmas, the failure of the resolutions they had set for the start of the new year, the low levels of motivation and the feeling of a need. To act as fundamental variables for calculating the saddest day of the year. The “Blue monday” is repeated every year, but generally falls on the third monday of january. This day, over the years, has become an opportunity to launch thematic initiatives! Estonia B2B List So how did brands integrate.

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It into their marketing campaigns and how do

It into their marketing campaigns and how do. You get inspiration? On blue monday there is not. Just one marketing strategy that you can. Adopt but several the important thing is to never. Lose consistency with the tone of voice used. By your brand and with the identity of the latter. Use real time marketingblue monday marketing. Strategy lidl campaign – 20 january 2020include. In your editorial plan a graphic idea that is congenially. Remember that real time marketing is not a strategy.  So as not to trivialize individual events. 2 play with words forst blue monday forst graphics. January 20, 2020if blue monday has been declared. The saddest  estonia b2b list take advantage.

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