When it comes to content across your digital platforms, you should treat it like you would a water bottle and not go for the single-use option.
Why spend so much time creating something that you only post once?
I’m not talking about simply reposting the Afghanistan Phone Number same piece of content but tweak it so that it stays relevant, fresh and engaging – and you can reach a whole new market for you and your business.
It can also work wonders in driving traffic to your website and helping create and maintain a loyal following.
It’s not a case of copy and pasting it over and over again.
We love this quote from Salma Jafri and we’re pretty sure you will too Especially if the thought of creating a content planner fills you with dread and you hit a creative brick wall.
In essence, it’s the work smarter not harder philosophy; generate less content but ensure more people see it and engage with it. In many cases, your original piece of content may have only made a splash with one demographic so by changing a format to fit a different platform you will automatically engage with new people time after time… Meeting a new audience where they are!
Not to mention the fact that repetition builds reputation so, by publishing quality content based around one topic, you’ll gain extra authority and exposure which means positioning yourself as an expert in that field.
Need more persuasion?
Buyers need to hear your message 7 times before they’ll take action and close a deal – SEVEN TIMES – repurposing your content helps you speed up the process!
Where to Find Content That Deserves Repurposing