What About a Content Manager or Marketing

Content Crafters is an interview series in which we deconstruct the Kenya Phone Number List and strategies that top bloggers use to get a lot of work done. You’ll be walking away in minutes with actionable takeaways to try right away. Let’s dive in! Emma Brudner is currently Director of Marketing, Blog and Community at HubSpot, a publicly traded marketing technology company that provides Kenya Phone Number List and support software. The HubSpot content team is a powerful force. According to a recent interview with Emma , they get more than 5 million visits per month, an increase of about 35% year over year.

Writers Manager Who Needs to

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She’s a master at process, scale, and quality content Kenya Phone Number List evidenced by her work and results at HubSpot (blogging still generates most of the leads for the company). Before managing the entire blogging team, Emma was the first writer to work on the HubSpot Sales blog and saw her traffic grow by over 500% before hiring other writers to work on the blog. She is passionate about Kenya Phone Number List and cats. You can follow her on Twitter emmajs24 or on LinkedIn here . Emma headshot How did you get into professional writing and content marketing?

Recruit and Manage a Team of Writers

I majored in English in college and always knew I Kenya Phone Number List wanted to write professionally. At first I thought I wanted to be a journalist but over time. I realized that the results of writing were more exciting to me than the process of writing. This is what drove me in the direction of content marketing. What do you think of the so-called dichotomy between quality and quantity in content marketing? With HubSpot’s massive production scale, how do you maintain a high standard of quality? Without Kenya Phone Number List have nothing. In any content strategy, quality always comes first. However, there is a threshold for quality, after which investing more time leads to diminishing returns.

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