What Were the Effects of European Legislation on Marketing?

On 25 May 2018, the new General Data Protection Regulation ( GDPR ) introduced at European level. Theoretically, its main objective was simple. The protection of personal information for any citizen within the European Union. Businesses use a wealth of data for a variety of purpose. From demographic Austria WhatsApp Number targeting to marketing campaigns to informing and mobilizing the individual consumer. In this context, the regulation came with a number of directives. On how to store and use data . Initial concerns about how to apply it  gradually removed and even if the consequences of its application  relevant. They not completely changed business processes. One year after the entry into force of the GDPR, we will mention the most important of them.

Increasing the Level of Transparency

During 2018, following the introduction of GDPR. Businesses prioritize transparency over personal image. Thus, 1,700 personal data security breaches have been reported even by the companies in which they took place. And experts estimate that this trend will continue in 2019, at the end of this year the number estimate to reach 36,000. According to a study by DLA Piper. The total number of cases was 60,000 in the first 8 months following the introduction of the new directives.

Developing the Importance of Explicit Consent

Austria WhatsApp Number
Austria WhatsApp Number

GDPR has introduced important changes in marketing tools such as cookies and newsletter subscriptions. The existence of opt-in systems being imperative in their case. The user’s consent is no longer optional. And sales tactics have had to be adapted to this new reality. But compliance with the legal limits involves, at least in the case of medium and large companies. More than just a person’s permission, they have to change their systems so as to clearly demonstrate the data storage methods, their different typology and levels. access to them.

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