The 7 Basic Emotions to Use in Your Communications

We have long known that marketing is not rational, or at least that rational arguments must coexist with emotional factors. Aristotle already said it millennia ago: pathos, or recourse to emotion, is one of the keys to convincing the France Phone Number public. And if we are going to communicate through emotions, the first thing is to talk about the 7 basic emotions and what they can contribute to our marketing. Can you tell what they are? If you want to find out everything, keep reading! The 7 Basic Emotions to Use in Your Communications., improving the relationship with the client, promoting recommendation and brand recall, and improving satisfaction.

The Role of Emotions in Marketing

Do you want to know the TOP 50 marketing strategies to launch your product? Click here and download our free ebook (2022 updated edition). The 7 basic emotions to use in your communications The role of emotions in marketing emotional marketing is the France Phone Number set of actions, tools, and strategies launched by brands as part of their sales strategy to cultivate an emotional bond with their real and potential customers, so that they feel the brand as their own and want to be part of it. The 7 Basic Emotions to Use in Your Communications. Therefore, emotional marketing is characteriz by trying to arouse feelings in the user, instead of convincing him with rational arguments.

Keys to Using Emotions in Marketing

France Phone Number List

Neuromarketing studies suggest that it is a very effective technique since purchase decisions are often made on unconscious elements. The 7 Basic Emotions to Use in Your Communications. Emotional marketing seeks to france phone number create. An affective bond between the brand and the consumer. A bond that works both ways: the customer lives emotional experiences. Through the brand, but at the same time, the brand is enriching through customers. In other words, the brand must not only broadcast but also listen.

Leave a comment

Your email address will not be published.